Press Release: Welcome Helena Helmersson
Personalizedshopping. Finally.
Activate AI in your digital flagship and understand every shopper from the very first visit.
Backed by H&M
Helena Helmersson eComID investor & advisor
Why eComID
eComID is the Shopping Passport powering smarter commerce from the very first visit across connected fashion brands. Redefining what the digital store can be.
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Monthly users
Globally, 20m shoppers use eComID every month.
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Lower return rate
eComID shoppers have a 30% lower return rate.
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Conversion rate
Brands using eComID see +10% conversion rate.
Shopping Agent
Meet Vera.AI-powered shopping.
Vera lives inside your digital flagship, guiding every shopper.
AI-powered size recommendations
AI-powered size recommendations
Eliminate size uncertainty directly on your PDP with eComID.
Conversational search
With eComID, every shopper gets a personal concierge experience.
Personalized product discovery
Personalized product discovery
Move beyond generic discovery. Enable individualized on-site product curation.
Personalization
Know what each shopper really prefers.
Connect to eComID and personalize your store for every shopper, from their first visit.
As seen in
Vogue Business Wall Street Journal WWD
Shopping Passport
Truly know every shopper with eComID
Treat every shopper like your most loyal customer, and build lasting relationships.
eComID Size
Fashion's go-to for size certainty.
From their first visit, shoppers can trust eComID to recommend the right size.
Nudge & Score
Designed formindful shopping.
eComID is designed to guide shoppers toward more conscious, informed decisions.

Shopper-level return & impact insights

eComID Nudge turns return behavior into awareness - guiding smarter decisions.

Shopper-level return policies

eComID Score enables dynamic return fees - driven by each shopper's return behavior.

AI-powered analytics

The eComID Merchant Portal gives you full visibility into performance - putting you in control.

Elevate your digital flagship store.
eComID Agent
Vera brings agentic commerce to your site, helping shoppers decide with confidence.
Personalization
Return rate
eComID Shopping Passport
Know every shopper. We bring the power of personalized shopping to every brand.
Personalization
Conversion rate
eComID Size Finder
Advanced sizing intelligence designed to perfect fit and reduce uncertainty.
Return rate
Conversion rate
eComID Size Alert
Intelligent alerts that guide shoppers away from multiple-size purchases and toward the right fit.
Bracketing rate
Return rate
eComID Score
Enable personalized, dynamic shipping and return policies that encourage more mindful shopping.
Logged-in sessions
Return rate
eComID Nudge
Transparency helps shoppers understand their return behavior - encouraging more considered purchases.
Return rate
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Trust and reliability.
By default.
Visit trust center
ISO/IEC 27001:2022
ISO/IEC 27001:2022
ISO 27001:2022 certified. Our ISMS is independently audited and continuously improved to protect customer data.
SOC 2 Type II
SOC 2 Type II
SOC 2 Type II compliant. Independent auditors verify our security controls operate effectively over time.
GDPR Compliant
GDPR Compliant
GDPR compliant. We process personal data lawfully with transparency and controls that support user rights.
Don't just take our word for it
Other Stories
"The unique and proactive eComID returns reduction solution has become an important part of our strategy to tackle returns."
Linn Thor
Head of E-Commerce
Iciw
"Partnering with eComID helps us enhance our shopping experience through advanced AI, fostering more sustainable shopping."
Erik Björk
Deputy CEO & Chief Growth Officer
Bjorn Borg
"eComID's proactive product returns and carbon reduction technology, enables us to promote more sustainable shopping habits."
Rosaline Coker
E-commerce Operations Manager
Aimn
"eComID's returns prevention technology is an important part of our mission to support our customers in making more sustainable shopping decisions."
Anders Gustavsson
COO
People
Frequently asked questions
eCommerce ID. A shopping passport for the internet - powering one-to-one personalization across brands.
Implementation takes hours to days - not weeks or months. All modules are built for seamless, low-effort integration.
Yes. eComID integrates with the world's leading eCommerce platforms and tech ecosystems.
eComID is built for apparel and footwear brands, with additional modules supporting luxury accessories and eyewear.
eComID enables smarter commerce - helping you personalize at the individual level, reduce returns, and increase kept revenue. It's how leading brands step into the next era of commerce.
Pricing is monthly and tailored to your selected modules and session volume. Simple. Scalable. Transparent.
A team with hands-on experience from global commerce leaders - building the infrastructure for smarter retail. Backed by H&M Group.
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Join the movement
Be part of the change
Join leading brands shaping the next era of commerce - with eComID.
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